Why Streaming and Ad-Based Services Are Expanding

OTT platforms are gaining users at a fast pace these days.

An environment has click here been created where content can be enjoyed regardless of location.

However, as subscription fees keep rising and extra costs are added,

attention is shifting toward free streaming platforms.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

Where did OTT streaming start?

Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.

Because users can watch content anywhere with familiar devices like smartphones and tablets,

more people started using these services.

As outdoor activities decreased during COVID,

OTT viewership expanded significantly.

The appeal and limits of OTT services

OTT’s core benefit is selecting content based on personal taste.

Platforms like Netflix, Wavve, and TVING continuously release diverse content.

Of course, drawbacks exist.

Price increases and pay-per-view models add pressure.

Recently, complaints about rising fees have become more common.

Understanding free streaming

Free platforms allow viewing in return for advertisements.

Users can watch movies and shows without financial burden.

Ad-based streaming models are expanding.

Although ads appear, users save money while platforms earn revenue.

Why ad-based platforms are rising

FAST services are quickly settling into the market.

Economic pressure pushed FAST growth.

New services like KT’s “Gi Live” are becoming attractive options.

With news, sports, and entertainment, interest continues to rise.

In conclusion

Cost pressure drives users toward free platforms.

Comparing services and choosing what fits your lifestyle can be enjoyable.

The future of streaming looks promising.